GI Social – Social Media Management Tool for Business

Sharing content regularly on social media is critical for businesses in staying top of mind of their customers. Yet many struggle to find the time to do daily social media posts. While sharing timely posts is important, pre-scheduling social media posts using social media management tools help you save time.

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar. Planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should you post about today.

Save time on social media with GI Social. It is a free tool that helps you publish, manage, and track your social media posts. Not only does it allow you to manage what others are saying about your brand and enables you to interact with your social media accounts, but it also allows you to schedule posts on multiple social media channels.

How you benefit using GI Social 

  • It is an excellent tool for managing your social media, E-Mail management, E-Mail marketing, customer management, competitor intelligence, online reputation management and has all the capabilities most important to your organization.
  • From a design perspective, GI Social is much easier to look at and use.
  • You get the ability to post content to your social media profiles or pages at one go, without having to individually schedule them.
  • GI Social enables you to create your own images (using its design tool or Canva) which have the perfect size and format for Instagram, Facebook, Twitter, Pinterest, and mailers.
  • It allows creating visually stunning and accurate reports in a minute or less, plus the ability to create custom reports with your logo and the modules you need.
  • What GI Social is known for, is its “social CRM.” For every customer of your brand, it creates a record that stores interaction history as well as basic contact information. This information can be immensely helpful for salespeople, another way to build marketing and sales alignment.
  • User permissions and team workflows are easy to set up. You find increased collaboration within your team as GI Social allows you to delegate the various social media tasks to your team members and maintain a smooth workflow.
  • If you’re having trouble deciding, re-examine your requirements. Then you can schedule a call with one of our experts and get a free consultation and personalized product recommendation.


GI Social – Must-Have Social Media Management Software

GI Social is a powerful tool with a good functionality. It is the tools of this platform that make it so special. From engagement to analytics, from monitoring to collaboration, GI Social has every feature you require for a social media management tool. GI Social allows its customers to promote their brand through social media channels, generate quality leads, and increase social traffic to their websites, all within one platform.

Core Features  

  • GI Social allows you to share posts on various social media websites. An extremely user-friendly interface, powerful integrations, and highly capable features make it an excellent tool for small businesses and individuals’ alike. GI Social offers a suite of capable features aimed primarily at Multi-Brand management.
  • One of the big features that separate GI Social from the rest is the ability to integrate multiple social networks into one single platform.
  • Some top features of this platform are its ability to post to and connect with social networks at once, schedule updates, and engage with your followers. It supports publishing to Facebook, Twitter, Google Plus, Email, YouTube, and LinkedIn.
  • You can also use GI Social for your email marketing campaigns by using one of their preset email templates or design your own. Then, you can personalize and schedule emails to best fit your needs.
  • GI Social not only helps you draft, schedule and post messages in the social realm, but it also allows you to assign and manage tasks among team members and track and measure your social performance. 
  • It provides Real-time collaboration for better community management and higher engagement. You can create teams, assign tasks and set permissions across teams.
  • It is a good Listening platform – Track what people are saying about your brand, product or competitor.
  • It provides good overview analytics of social media and the web through integration with Google Analytics – In-depth analysis with customized and exportable reports.


  • GI Social`s pricing model includes a free plan for individual users and small businesses, at Rs.5 /day as well as several paid plans. It also has custom pricing on an unlimited access plan for enterprise companies unlocking more functionality.
  • In any case, you first sign up for the free account and select your features suited for your business requirements.
  • It is ideal for a business of any size (small, medium and large).
  • Whether you are using it for the first time or are an experienced user, you get 24×7 customer support, which makes it a must-have tool.


GI Social – Features

GI Social enables users to compose, share content, monitor their brand, engage with customers and reach their audience through social media and E-Mail. It lets users manage all social media in one place. Users can schedule and publish a post from anywhere in GI Social. It enables organizations to monitor and engage in conversations across the social web. With its incredibly powerful monitoring and analytics tool, it allows users to track and monitor the success of social media marketing efforts and ROI.

Create – Social Content Management Features

GI Social`s Integrated Inbox makes it easy for users to quickly and efficiently create social media content.

  • Bulk post upload
  • Enterprise content sharing
  • Message drafting

Publish – Publishing Features

Publishing features allow users extensive control over how and when their social media content is released.

  • Scheduling
  • Multi-channel publishing
  • Publishing curation
  • RSS Feed Publishing
  • Content targeting

Listen – Social Listening Features

Social listening involves scanning social networks` public posts for keywords or themes relevant to the user. Below are the metrics of this platform`s social listening measures.

  • Audience Reach
  • Custom Search Streams
  • Sentiment Analysis

Listening Sources

  • Blogs
  • Discussion Boards
  • Facebook
  • Online News Sites
  • Twitter
  • Instagram
  • Google+
  • YouTube

Analyze – Social Analytics Features

Social Analytics allows users to compile large amounts of relevant social listening data and draw meaningful insights.

  • E-Mail Campaign Analytics
  • Competitor Analysis
  • Conversion Reports
  • Customizable Reports
  • Exportable Raw Data
  • Exportable Reports
  • Internal Performance Analysis
  • Multi-Channel Analysis

Manage – Management and Governance Features

Management and governance features allow users to set access to publishing and establish workflow procedures to ensure quality control and employee compliance.

  • Audit Logs
  • Collaboration Platform
  • Compliance Tools
  • Global Content Schedule
  • Hierarchical Permission Structure
  • Task Management

Integrate Integration Capabilities

Below are some integrations offered by GI Social

  • CRM
  • E-Mail Marketing Services
  • Web Analytics


Getting Started with GI Social – Publish

GI Social is a scheduling tool allowing you to create, schedule and publish your social media content with ease. GI Social gives you the ability to schedule posts to multiple networks according to your posting schedule. It’s Analytics and Reports allows you to track engagements and interactions on the posts you have shared. It helps you see how your content is performing with your audience.

Connecting your social accounts – The first step involves connecting your social accounts with GI Social. GI Social is currently integrated with Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+.

Creating your post – Having a social media strategy can be a crucial asset in achieving your social media goals. You can create the content that you are going to share on the social media using GI Social`s compose window. It brings together advanced social media publishing tools and intuitive workflows so you can effectively plan, design, schedule and publish posts across networks from a single platform.

GI Social`s unique feature is the integration of its own design tool and also Canva to design attractive and unique posts.

Scheduling your posts – Each of your connected social accounts will have its own posting schedule. Select the date and time on the calendar you would like to publish. Schedule your post for the appropriate date and time based on the nature of your post and when your audience will see the content.

Analyzing your performance – GI Social enables you to quickly identify messages that are resonating with your audience and track performance of your social posts.

GI Social – Right Social Media Management Tool for your Business

What is GI Social

GI Social is an intuitive, streamlined social media platform built for businesses, agencies and individuals to help drive meaningful engagement and results on social media. It has a suite of products that can help brands harness the power of social media through effective publishing, engagement, analytics, listening, reporting and team collaboration tools. It enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience.

Overview of GI Social`s Benefits

GI Social which includes a free tier and starts as low as Rs 5 per day for a standard plan is a powerful, highly effective social media management and analytics tool. It is a great platform for businesses of any size. It enables brands to explore the full potential of digital marketing by managing multiple customer touch points on one seamless platform. Marketers can plan, execute, evaluate in one place while mapping all other customer interaction data and effectively progress in social communication.

It is designed to help you navigate easily and find the information you need fast. The platform is packed with a host of intelligent features to let brands easily build a social presence, engage with people and build lasting relationships. It gives a lot for the price when compared to other social media management tools. GI Social`s value and features are best in class for the price point. You have all the features of HootSuite, Zoho, Buffer, Sprout Social, MailChimp at less than half of the price.

What GI Social can do for you?

  • It is an excellent platform to manage multiple social media platforms all in one place. It is the right management tool if you are looking for engagement, publishing, workflow features, analytics, reports and sending mailers all in one place.
  • The core strengths of this tool are its well –organized integrated Inbox in a multi-columned design which makes it easy to monitor, measure, and respond to social media channels on one screen. It allows users to see all their customer messages and posts from social media, website, and email. Real-Time Notifications are enabled for all social media assets. You also have Sent/Outbox/Drafts/Competitor`s Inbox included here, making it highly efficient.
  • You have fully integrated workflow management for all teams across your organization to manage sales leads/support issues/technical problems. With its intelligent –ticketing system where any post or email message can be converted into a ticket. Its team management facility is excellent where it allows users assign tasks with other team members for collaboration efforts aiding in increased communication and awareness.
  • GI Social’s Website Live Chat feature allows to stay connected with your customers and interact with your visitors to strengthen your brand presence.
  • Another noteworthy feature is the GI Social Analytics tool which gives insights you need to improve your business. The tool can be used to improve sales, find more visitors, track your engagement, impressions, top posts, audience demographics, and how many link clicks you received. It provides Real-Time Analytics with competitive and systematic insights to aid in taking your strategic decisions quicker.
  • A highly effective feature of this tool is its creation of Custom Reports using insights from social media, emails, tickets, mailers or your competitors. It can amazingly build Advanced Reports in seconds by choosing from over 300+ metrics.
  • The finest feature is the separate dashboard for studying Competitive Intelligence. Here, you can track all your competitor posts and their customers. Analyze your competitor`s strengths and weaknesses from one place and optimize your strategies accordingly.
  • Another advanced aspect of this platform is that it allows you to gain insight into what your audience is talking about your brand. Track social activity across multiple channels and profiles, find potential followers and discover your brand with its social media monitoring tools.
  • You have another great feature in this platform for Advanced Sentiment Analysis which helps analyze and give inputs based on the positivity of each and every message.
  • With its publishing tool, you can design, schedule and post messages to multiple social platforms at one single go at any time and anywhere.
  • One of the greatest benefits of using GI Social is having an E-Mail service provider handling your email marketing basics. It has all the tools you need to create emails and newsletters and send them out. You can also get your email marketing performance metrics when you need them.
  • You can use this tool to generate new leads with its creative marketing campaigns feature using offer campaigns, mailers, and contests.
  • A new feature integrated into this platform is a good, easy-to-use design tool to design your social media posts or mailers or any other and publish them in a seamless manner. You can also use Canva to design any of your work.

Benefits of E Mail Marketing Automation

E-Mail marketing is a crucial part of the vast majority of marketing strategies. E-Mail marketing automation is a powerful way to automate each and every e-mail from your bulk email database to be sent at a specific time depending on pre-defined triggers. One of the valuable benefits of E-Mail marketing automation is to communicate with individual customer at the most crucial point along his/her lifecycle in an automated fashion.

By setting up your email campaign once and start sending different emails to different customers on/after/before the specific date or time like birthdays, anniversaries, expiry dates, etc. E-Mail Marketing automation is a useful tool to quickly and effectively allow your business to do email management effectively and discreetly. Statistics say that automated email messages lead to an average 70.5% of higher open rates and 152% higher click-through rates than usual emails.

Why use Email Marketing Automation?


E-Mail Marketing automation makes it possible for companies to connect with each of their customers in a highly personalized way that is difficult to do manually. They don’t have to manually send a welcome email every time a customer signs up for a newsletter or creates an account. Automation can help streamline their communication for repeat engagement like sending a birthday message once a year.

A simple automated messages like `Thank you` or ` Welcome` may make customers feel warm and touched. This appreciated gesture helps to create a positive view of your company or brand. Reports say that marketing emails with personalized subject line have a 26% higher open rate as you are more likely to pay attention if someone addresses you personally. E-Mails with personalized content can have a transaction rate that is six times higher than those with generic messages.


E-Mail marketing software allows you to create segments of your customers or lead database into different groups based on their interest and purchasing behaviour. With marketing automation platforms, you can reach out to them with content that interests them and by sending more relevant messages. This ensures that they only receive content that aligns with their interests. Segmenting your email list through a marketing automation platform can result in greater engagement. Market research study says that marketers who segmented their campaigns saw higher open rates and higher click-through rates.

Nurture Campaigns

The most common use of email marketing is drip campaign. Drip campaigns are a great way to keep your business on top of the mind with those interested in your products and services but not ready to make a purchase. It consists of a series of automated emails that are sent to leads in a consistent manner for a set period. Drip campaigns have a higher open rate by 80% and greater click-through rate by 300% than single send campaigns.

More Conversions

In today`s marketing world, savvy marketers often use a strong email strategy that encourages customers to make a purchase. Proper email marketing can help you accomplish your marketing goals thereby increasing sales. It has become a norm in today`s marketing scenario, to include recommendation emails that state “others also viewed”, “others also bought” that tend to give examples of services and provide additional information leading to conversion. Consumers purchasing behaviour and data can be analyzed through the power of marketing automation and while simultaneously sending emails tailored specifically to an individual consumer`s buying preferences and browser history helps to drive conversions.


How to Schedule a Campaign using GI Social

Schedule your E-Mails to send later. You can use GI Social`s `Schedule Mailer` feature to set up schedules for your E-Mail and send it at a chosen time later. Having a timeline can be helpful while sending campaigns. You have the option to select a date and time for delivery when creating a campaign using GI Social. However, your E-Mail Marketing schedule will vary depending upon the industry and types of content you send and also your sending frequency.

Schedule Your Campaign

  • Log into your GI Social Account
  • Click Mailers Menu
  • Mailers Page will open
  • Click Create New Mailer button on the left
  • Create New Mailer Page opens up as seen in the fig

E Mail Test

  • Fill the details and click Create Mailer Campaign button

schedule -email

  • A New Create Mailer Campaign Page opens up
  • Be sure to proofread your content for errors in grammar and spelling. Send a few test campaigns to check that everything is right

E Mail

  • To schedule your campaign, you need to go to Publish Settings box seen at the bottom of the Mailer. From the drop-down menu, you need to click `Schedule Sending`
  • Then click Calendar icon seen near the Publish Settings box. Set your date and time for your campaign
  • After scheduling, click Schedule Mailer button
  • Your Mailer will be successfully scheduled


How to get started with E Mail Marketing using GI Social

E Mail Marketing remains as one of the most effective channels of marketing for your business today.  You can now personalize your marketing efforts with our powerful tool. It helps to build and strengthen your relationships with your potential and existing customers.

GI Social is a marketing platform that helps you send E Mail campaigns to your clients and audience. GI Social makes it easy to design beautiful personalized E Mail Campaigns and send great looking E Mails. You have an option of using E Mail to reach a large number of customers by sending bulk emails. After sending an E Mail campaign, you will be able to track the performance of the campaign with our GI Social Reports.

Getting started with using GI Social for E-Mail Marketing

Step 1: Create a GI Social Account

Step 2: Create E-Mailer

E Mail Test


  • Access Menu Tab and click “Mailer”.
  • A Mailer Page opens up. Click “Create Mailer” button on the left top corner.
  • A new page opens up, where you need to fill Mailer details such as “Sender Domain”, “From”, “To”, “Subject” & choose the Mailer template.
  • In “To” address, you need to select the Email list to send Mailer.
  • Once you have filled the above details, then click “Create Mailer Campaign” button to launch the Mailer.
  • Then Mailer Campaign Page opens up as seen in the image below. Fill your Mailer details in the chosen template.


E Mailer


  • Once you finish your Mailer, you can preview it.
  • To Preview: In the same page, you can see the Preview button on top of the page. This helps to preview the designed email.
  • In case you want to make changes in the Mailer, go to Mailer Settings. In the same page, you can see the Settings Icon next to the Preview button on top of the page. Click it. Mailer Campaign Settings page opens up. Here you can change all that you want to. Also, you have a delete option to delete the campaign itself.

Step 3: Test E-Mail Content

In order to avoid sending E-Mails with missing data or broken links, make sure to test your E-Mail content. It is considered a good practice to send a few test E-Mails to yourself to ensure everything works well and looks the way you want.

Once you’ve done with the body of the Mailer and tested it with our tools, click “Send Mailer” button to send the Mailer.


How to Use GI Social for Scheduling Social Media Posts

GI Social is a social media management platform. Within GI Social you can view and manage multiple social media networks and profiles all on a single page and schedule future posts. Another remarkable feature in GI Social is you can select multiple profiles in which to post to and link your social media profiles together. This acts as a huge time saver.

Why you should schedule posts

Posting regularly on social media sites helps to keep your brand alive and reach to your customers. Building this interaction and fan base does take time and effort to maintain. Scheduling your social media updates in advance can save you time and effort. Scheduling in advance helps to reach audiences in multiple time zones. By being consistent with new updates, it ensures maximum engagement with your audience.

How to schedule posts on GI Social

Once you have set up a GI Social Account and added all your social media channels, then scheduling your posts is easy with these simple steps to follow. You can manually schedule messages to publish on a specific date and time.

Compose Window

  1. Click on the compose icon in the left-hand side of the Menu bar. A pop up image of compose box will appear as seen in the image above.
  2. On top of the compose box page, you will see the various social media icons. Select as many as you wish. You can also add multiple profiles by clicking on the plus icon on the selected asset.
  3. In the compose message box of the selected asset, enter your post. In case you have an image to add, select the upload icon off to the left of the compose box of the selected asset and upload it from your computer.
  4. Then you are ready for scheduling. Select the calendar icon to the right of the compose message box of the selected asset. Here you can enter the specific date and time.
  5. Once you have selected, click the Post Now button.


How to add Multiple Social Media Assets using GI Social: User Guide

GI Social is a powerful social media management tool to manage all social media assets from one central place. We aim to build a simple, clean, intuitive tool to help you get started successfully managing your social networks using the GI Social Dashboard.

Getting Started

Step 1: Create a GI Social Account

Step 2: Create New Brand

Access `All Brands Page` where you can view, create and manage all brands. You can access this page from anywhere using the header drop-down and clicking on the “All Brands” link.

  • Click on “Add Brand” button as shown in the picture below [This is only visible if you are a Brand owner. See User Roles for more info]
  • Enter your brand name in the pop-up
  • Click “Create Brand”.
  • Your brand is now created and ready to Add Assets.

Step 3: Add Social Media Assets

Connect your social profiles to publish and schedule content and monitor engagement all from your GI Social dashboard. For most brands it will be sufficient to add one profile – your Facebook page or your Twitter handle. You can link up your social profiles immediately.

Step 4: Adding Facebook Pages to GI Social

Figure 1

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Facebook asset to add your Facebook Page/User.
  • Then click on the “add a Facebook page/User” button, it will ask you to log-in the Facebook account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Facebook page details.
  • Once it retrieves the Facebook page details, and then enables the check-boxes to add desired Facebook page here.
  • Then click “Add selected page as asset” button. Then Facebook page will be added to the brand.

How to Add Twitter Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Twitter asset to add your Twitter profile.
  • Then click on the “add a twitter account” button, it will ask you to log-in the Twitter account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Twitter details.
  • Finally your twitter profile will be added to the GI Social account.

How to Add LinkedIn Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose LinkedIn asset to add your LinkedIn profile.
  • Then click on the “add a LinkedIn Company/User” button, it will ask you to log-in the LinkedIn account.
  • A pop-up will appear to authorize the GI Social App to retrieve your LinkedIn details.
  • Once it retrieves the LinkedIn details, and then enables the check-boxes to add desired LinkedIn company/user here.
  • Then click “Add selected Company/User as Asset” button.

How to Add Instagram Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Instagram asset to add your Instagram Account.
  • Then log into your Instagram Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • Finally your Instagram profile will be added to the GI Social account.

How to Add Google+ Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Google+ asset to add your Google+ User/Page.
  • Then click on the “Add a Google+ User/Page” button, it will ask you to log-in the Google+ account.
  • Once it retrieves the Google+ User/Page details, and then enables the check-boxes to add desired Google+ User/Page here.
  • Then click “Add selected Google+ Profiles/Pages as assets” button. Then Google+ Profile/Page will be added to the brand.

How to Add YouTube Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose YouTube asset to add your YouTube Channel.
  • Then log into your YouTube Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your YouTube Channel details.
  • And then, your YouTube Channel will be added to the Brand.

How to Add Web Analytics Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Analytics asset to add your Analytics Account.
  • Then click on the “add a Google Analytics Profile” button, it will ask you to log-in the Google Analytics account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Google Analytics details.
  • Once it retrieves the Google Analytics details, and then enables the check-boxes to add desired Google Analytics here.
  • Then click “Add selected Analytics Profile as Asset” button.

 How to Add TripAdvisor Hotel Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • In “more” option, choose TripAdvisor asset to add your TripAdvisor Hotel Page Account.
  • Then click on the “add a TripAdvisor Hotel” button, it will ask you to enter the TripAdvisor login Email Address and password to connect it.
  • Once it retrieves the Hotel Property details, and then enable the checkboxes to add the desired Hotel Property here.
  • Then click “Add selected TripAdvisor Hotel as Asset” button.

How to Add Web Chat Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Chat asset to add Another Chat Account.
  • Then click on the “add Chat Account” button, Enter your company name and website url. Then click `Create` button.
  • A script code will appear in the box. Copy and paste the script code in your website or application to start using the conversation.

How to Add Website Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Website asset to add your Website Account.
  • Click `Add Domain` button. Then enter your Domain name in the text box.
  • Click `Create` button.
  • Your domain will be added to your brand.