Benefits of E Mail Marketing Automation

E-Mail marketing is a crucial part of the vast majority of marketing strategies. E-Mail marketing automation is a powerful way to automate each and every e-mail from your bulk email database to be sent at a specific time depending on pre-defined triggers. One of the valuable benefits of E-Mail marketing automation is to communicate with individual customer at the most crucial point along his/her lifecycle in an automated fashion.

By setting up your email campaign once and start sending different emails to different customers on/after/before the specific date or time like birthdays, anniversaries, expiry dates, etc. E-Mail Marketing automation is a useful tool to quickly and effectively allow your business to do email management effectively and discreetly. Statistics say that automated email messages lead to an average 70.5% of higher open rates and 152% higher click-through rates than usual emails.

Why use Email Marketing Automation?

Personalization

E-Mail Marketing automation makes it possible for companies to connect with each of their customers in a highly personalized way that is difficult to do manually. They don’t have to manually send a welcome email every time a customer signs up for a newsletter or creates an account. Automation can help streamline their communication for repeat engagement like sending a birthday message once a year.

A simple automated messages like `Thank you` or ` Welcome` may make customers feel warm and touched. This appreciated gesture helps to create a positive view of your company or brand. Reports say that marketing emails with personalized subject line have a 26% higher open rate as you are more likely to pay attention if someone addresses you personally. E-Mails with personalized content can have a transaction rate that is six times higher than those with generic messages.

 Segmentation

E-Mail marketing software allows you to create segments of your customers or lead database into different groups based on their interest and purchasing behaviour. With marketing automation platforms, you can reach out to them with content that interests them and by sending more relevant messages. This ensures that they only receive content that aligns with their interests. Segmenting your email list through a marketing automation platform can result in greater engagement. Market research study says that marketers who segmented their campaigns saw higher open rates and higher click-through rates.

Nurture Campaigns

The most common use of email marketing is drip campaign. Drip campaigns are a great way to keep your business on top of the mind with those interested in your products and services but not ready to make a purchase. It consists of a series of automated emails that are sent to leads in a consistent manner for a set period. Drip campaigns have a higher open rate by 80% and greater click-through rate by 300% than single send campaigns.

More Conversions

In today`s marketing world, savvy marketers often use a strong email strategy that encourages customers to make a purchase. Proper email marketing can help you accomplish your marketing goals thereby increasing sales. It has become a norm in today`s marketing scenario, to include recommendation emails that state “others also viewed”, “others also bought” that tend to give examples of services and provide additional information leading to conversion. Consumers purchasing behaviour and data can be analyzed through the power of marketing automation and while simultaneously sending emails tailored specifically to an individual consumer`s buying preferences and browser history helps to drive conversions.

 

How to Schedule a Campaign using GI Social

Schedule your E-Mails to send later. You can use GI Social`s `Schedule Mailer` feature to set up schedules for your E-Mail and send it at a chosen time later. Having a timeline can be helpful while sending campaigns. You have the option to select a date and time for delivery when creating a campaign using GI Social. However, your E-Mail Marketing schedule will vary depending upon the industry and types of content you send and also your sending frequency.

Schedule Your Campaign

  • Log into your GI Social Account
  • Click Mailers Menu
  • Mailers Page will open
  • Click Create New Mailer button on the left
  • Create New Mailer Page opens up as seen in the fig

E Mail Test

  • Fill the details and click Create Mailer Campaign button

schedule -email

  • A New Create Mailer Campaign Page opens up
  • Be sure to proofread your content for errors in grammar and spelling. Send a few test campaigns to check that everything is right

E Mail

  • To schedule your campaign, you need to go to Publish Settings box seen at the bottom of the Mailer. From the drop-down menu, you need to click `Schedule Sending`
  • Then click Calendar icon seen near the Publish Settings box. Set your date and time for your campaign
  • After scheduling, click Schedule Mailer button
  • Your Mailer will be successfully scheduled

 

How to get started with E Mail Marketing using GI Social

E Mail Marketing remains as one of the most effective channels of marketing for your business today.  You can now personalize your marketing efforts with our powerful tool. It helps to build and strengthen your relationships with your potential and existing customers.

GI Social is a marketing platform that helps you send E Mail campaigns to your clients and audience. GI Social makes it easy to design beautiful personalized E Mail Campaigns and send great looking E Mails. You have an option of using E Mail to reach a large number of customers by sending bulk emails. After sending an E Mail campaign, you will be able to track the performance of the campaign with our GI Social Reports.

Getting started with using GI Social for E-Mail Marketing

Step 1: Create a GI Social Account

Step 2: Create E-Mailer

E Mail Test

 

  • Access Menu Tab and click “Mailer”.
  • A Mailer Page opens up. Click “Create Mailer” button on the left top corner.
  • A new page opens up, where you need to fill Mailer details such as “Sender Domain”, “From”, “To”, “Subject” & choose the Mailer template.
  • In “To” address, you need to select the Email list to send Mailer.
  • Once you have filled the above details, then click “Create Mailer Campaign” button to launch the Mailer.
  • Then Mailer Campaign Page opens up as seen in the image below. Fill your Mailer details in the chosen template.

 

E Mailer

 

  • Once you finish your Mailer, you can preview it.
  • To Preview: In the same page, you can see the Preview button on top of the page. This helps to preview the designed email.
  • In case you want to make changes in the Mailer, go to Mailer Settings. In the same page, you can see the Settings Icon next to the Preview button on top of the page. Click it. Mailer Campaign Settings page opens up. Here you can change all that you want to. Also, you have a delete option to delete the campaign itself.

Step 3: Test E-Mail Content

In order to avoid sending E-Mails with missing data or broken links, make sure to test your E-Mail content. It is considered a good practice to send a few test E-Mails to yourself to ensure everything works well and looks the way you want.

Once you’ve done with the body of the Mailer and tested it with our tools, click “Send Mailer” button to send the Mailer.

 

How to Use GI Social for Scheduling Social Media Posts

GI Social is a social media management platform. Within GI Social you can view and manage multiple social media networks and profiles all on a single page and schedule future posts. Another remarkable feature in GI Social is you can select multiple profiles in which to post to and link your social media profiles together. This acts as a huge time saver.

Why you should schedule posts

Posting regularly on social media sites helps to keep your brand alive and reach to your customers. Building this interaction and fan base does take time and effort to maintain. Scheduling your social media updates in advance can save you time and effort. Scheduling in advance helps to reach audiences in multiple time zones. By being consistent with new updates, it ensures maximum engagement with your audience.

How to schedule posts on GI Social

Once you have set up a GI Social Account and added all your social media channels, then scheduling your posts is easy with these simple steps to follow. You can manually schedule messages to publish on a specific date and time.

Compose Window

  1. Click on the compose icon in the left-hand side of the Menu bar. A pop up image of compose box will appear as seen in the image above.
  2. On top of the compose box page, you will see the various social media icons. Select as many as you wish. You can also add multiple profiles by clicking on the plus icon on the selected asset.
  3. In the compose message box of the selected asset, enter your post. In case you have an image to add, select the upload icon off to the left of the compose box of the selected asset and upload it from your computer.
  4. Then you are ready for scheduling. Select the calendar icon to the right of the compose message box of the selected asset. Here you can enter the specific date and time.
  5. Once you have selected, click the Post Now button.

 

How to add Multiple Social Media Assets using GI Social: User Guide

GI Social is a powerful social media management tool to manage all social media assets from one central place. We aim to build a simple, clean, intuitive tool to help you get started successfully managing your social networks using the GI Social Dashboard.

Getting Started

Step 1: Create a GI Social Account

Step 2: Create New Brand

Access `All Brands Page` where you can view, create and manage all brands. You can access this page from anywhere using the header drop-down and clicking on the “All Brands” link.

  • Click on “Add Brand” button as shown in the picture below [This is only visible if you are a Brand owner. See User Roles for more info]
  • Enter your brand name in the pop-up
  • Click “Create Brand”.
  • Your brand is now created and ready to Add Assets.

Step 3: Add Social Media Assets

Connect your social profiles to publish and schedule content and monitor engagement all from your GI Social dashboard. For most brands it will be sufficient to add one profile – your Facebook page or your Twitter handle. You can link up your social profiles immediately.

Step 4: Adding Facebook Pages to GI Social

Figure 1

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Facebook asset to add your Facebook Page/User.
  • Then click on the “add a Facebook page/User” button, it will ask you to log-in the Facebook account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Facebook page details.
  • Once it retrieves the Facebook page details, and then enables the check-boxes to add desired Facebook page here.
  • Then click “Add selected page as asset” button. Then Facebook page will be added to the brand.

How to Add Twitter Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Twitter asset to add your Twitter profile.
  • Then click on the “add a twitter account” button, it will ask you to log-in the Twitter account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Twitter details.
  • Finally your twitter profile will be added to the GI Social account.

How to Add LinkedIn Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose LinkedIn asset to add your LinkedIn profile.
  • Then click on the “add a LinkedIn Company/User” button, it will ask you to log-in the LinkedIn account.
  • A pop-up will appear to authorize the GI Social App to retrieve your LinkedIn details.
  • Once it retrieves the LinkedIn details, and then enables the check-boxes to add desired LinkedIn company/user here.
  • Then click “Add selected Company/User as Asset” button.

How to Add Instagram Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Instagram asset to add your Instagram Account.
  • Then log into your Instagram Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • Finally your Instagram profile will be added to the GI Social account.

How to Add Google+ Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Google+ asset to add your Google+ User/Page.
  • Then click on the “Add a Google+ User/Page” button, it will ask you to log-in the Google+ account.
  • Once it retrieves the Google+ User/Page details, and then enables the check-boxes to add desired Google+ User/Page here.
  • Then click “Add selected Google+ Profiles/Pages as assets” button. Then Google+ Profile/Page will be added to the brand.

How to Add YouTube Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose YouTube asset to add your YouTube Channel.
  • Then log into your YouTube Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your YouTube Channel details.
  • And then, your YouTube Channel will be added to the Brand.

How to Add Web Analytics Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Analytics asset to add your Analytics Account.
  • Then click on the “add a Google Analytics Profile” button, it will ask you to log-in the Google Analytics account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Google Analytics details.
  • Once it retrieves the Google Analytics details, and then enables the check-boxes to add desired Google Analytics here.
  • Then click “Add selected Analytics Profile as Asset” button.

 How to Add TripAdvisor Hotel Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • In “more” option, choose TripAdvisor asset to add your TripAdvisor Hotel Page Account.
  • Then click on the “add a TripAdvisor Hotel” button, it will ask you to enter the TripAdvisor login Email Address and password to connect it.
  • Once it retrieves the Hotel Property details, and then enable the checkboxes to add the desired Hotel Property here.
  • Then click “Add selected TripAdvisor Hotel as Asset” button.

How to Add Web Chat Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Chat asset to add Another Chat Account.
  • Then click on the “add Chat Account” button, Enter your company name and website url. Then click `Create` button.
  • A script code will appear in the box. Copy and paste the script code in your website or application to start using the conversation.

How to Add Website Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Website asset to add your Website Account.
  • Click `Add Domain` button. Then enter your Domain name in the text box.
  • Click `Create` button.
  • Your domain will be added to your brand.

 

Impact of Social Media on Chennai Floods

In the first week of December 2015, Chennai, India’s fourth largest city with a metro area the size of Chicago, was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, has cut off more than 3 million people from basic services for days.However this has taken a different turn on Social Media. Social media has created a significant impact on Chennai floods by clubbing in people from around the world in providing relief for the flood victims. Social networking sites like Facebook, Twitter and Whats App have played a crucial role in spreading message to help marooned citizens in flood ravaged Chennai, with many offering voluntary services and establishing contact with loved ones through these medium. Though several areas were inundated in last week’s heavy rains, people still managed to post messages seeking help or sharing information about those ready to offer help.

chennai-rain-final_story_647_120315081804

Facebook and Twitter hashtags have made a huge contribution on bringing in the attention to many during Chennai floods. Facebook has also started its Safety Status update which provides an alert for Facebook users by marking their status as safe. After Google and Facebook offered to help citizens of Chennai affected heavily by rains, Skype has also joined the list. Chennai locals have already started using Twitter not just to tweet images and updates of the floods, but also to organize and coordinate rescue and relief efforts.

Rain in Chennai Hashtags such as #ChennaiRainsHelp, #ChennaiRescue and #ChennaiMicro are being used by stranded people to ask for  help, as well as help the volunteers to offer food, shelter and transport. Twitter handles such as @ChennaiRains are also sending live updates. Google India also activated its Crisis Response page, which compiles resources for emergency helpline numbers, crowd sourced maps, flooded streets and relief centers. A crowd sourced Google spreadsheet started by Chennai residents  has become one of the most popular platforms for relief efforts. It has a list of shelters and other helping aid being offered by volunteers.

BL03_01_FLOOD_2642854f

Its overwhelming to watch youngsters utilize the Social Media in such a productive way. Social Media providing a great platform for uniting people from every corner of the world and allowing every single person to be a participant for varied causes. This reflects the utmost potential for our future generations, pushing it to a level were even the current political existence can be challenged and upturned.

Video Me Out Live! – Facebook

Judging by the trend, social media has rocketed to a level where we can share seconds of our life with our loved one at the other part of the world. “The recent test run by Facebook , which lead’s user to have live video streaming” is a classic example.

New Features Added To Facebook

Facebook last week launched a beta version of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date.

Facebook press release stated that it is a pilot project to make it easier to share videos from mobile devices. The lessons learned from that will help Facebook decide which new items to share in the future.

For the selected few, you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.

Live video step

Dec 03, Facebook marked the beginning to test the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhone’s. Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family right next to you to experience what’s happening together.

Wants to share your first video? Follow this.
How it is done

To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

Live Video could appeal to independent broadcasters looking to add a stronger social element to their videos, and companies seeking to add a new twist to their social marketing campaigns

Also headed to their app is a handy new Collage feature. Because chances are you want to share more than just 1 photo of an event or outing, going through your “Camera Roll” and picking them out 1-by-1 can be tedious. With Collage, Facebook organizes recent photos and videos from your gallery based on where they were shot.

Twitter Moving t.co to HTTPS Only for New Links

Twitter Https

Twitter is now moving t.co to HTTPS only for new links from October 1, 2015 onwards. The HTTPS scheme helps Twitter securely transfer readers to the intended landing page.

One of the team members from the Twitter development team published a thread on the Twitter Community forum stating that the new company’s plan for HTTPS on new outbound links. So from October 1, 2015 onwards, if you share a link on Twitter, it will cloak in https://t.co. This HTTPS scheme allows Twitter to securely transfer readers to the intended landing page, even if the landing page is not an HTTPS link.

Going forward, this HTTPS change will increase the length of cloaked URLs by a single character. Another issue with this change is tracking referral traffic to non-HTTPS sites. Twitter explains that non-HTTPS sites may notice an apparent decrease in referral numbers from Twitter. Based on Twitter estimates, you may see a 10% drop in traffic attribution as a result of this HTTPS change. Also, the percentage will decrease over time as users update their browsers to the latest versions supporting to the referrer policy.

Facebook Pages: New Updates for Mobile Devices

Facebook declared few updates to Pages that are designed to help business owners to connect faster & better engagement with their audience on Mobile devices.

Prominent Call to Action Buttons

Call-To-Action buttons bring a business most important goal to the forefront of its Page. For that, Facebook gave a new look & prominent placement to “Call-To-Action” buttons on mobile, which is bigger, brighter and directly under the Page cover photo. Also, Facebook tested several new Call-To-Action buttons for people & businesses to connect directly.

Enhanced Page Layout

Facebook wants to make it easier for people to navigate through Pages on Mobile. So they’re updating the Page layouts, without lots of scrolling and clicking. Also, the new layout is focusing around tab navigation, so it is easy to navigate between various sections. The new changes to the Page will help Page owner to organize the information better for their customers. This new layout is planning to release in the upcoming weeks.

Update Your Page for Mobile

All businesses need to keep up with their customer expectation, so that they can find information easily and connect with your business any-time, anywhere on any device. The new customization option allows adding new sections in Page, which provides a newer way for businesses to promote themselves on Facebook.

You may see the above listed updates will be rolling out in the upcoming weeks for Facebook Pages.

Tips To Optimize Your Facebook Native Videos

The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.

A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.

Facebook Video

Facebook Video

Some tips you need to be aware of when creating a Facebook Native Videos.

Ensure Quality

Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.

Length Matters

Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.

Capture Your Customer Immediately

According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.

Give a Good Name for Video

It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.

Choose the Right Thumbnail

You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.

Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.