How to add Multiple Social Media Assets using GI Social: User Guide

GI Social is a powerful social media management tool to manage all social media assets from one central place. We aim to build a simple, clean, intuitive tool to help you get started successfully managing your social networks using the GI Social Dashboard.

Getting Started

Step 1: Create a GI Social Account

Step 2: Create New Brand

Access `All Brands Page` where you can view, create and manage all brands. You can access this page from anywhere using the header drop-down and clicking on the “All Brands” link.

  • Click on “Add Brand” button as shown in the picture below [This is only visible if you are a Brand owner. See User Roles for more info]
  • Enter your brand name in the pop-up
  • Click “Create Brand”.
  • Your brand is now created and ready to Add Assets.

Step 3: Add Social Media Assets

Connect your social profiles to publish and schedule content and monitor engagement all from your GI Social dashboard. For most brands it will be sufficient to add one profile – your Facebook page or your Twitter handle. You can link up your social profiles immediately.

Step 4: Adding Facebook Pages to GI Social

Figure 1

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Facebook asset to add your Facebook Page/User.
  • Then click on the “add a Facebook page/User” button, it will ask you to log-in the Facebook account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Facebook page details.
  • Once it retrieves the Facebook page details, and then enables the check-boxes to add desired Facebook page here.
  • Then click “Add selected page as asset” button. Then Facebook page will be added to the brand.

How to Add Twitter Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Twitter asset to add your Twitter profile.
  • Then click on the “add a twitter account” button, it will ask you to log-in the Twitter account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Twitter details.
  • Finally your twitter profile will be added to the GI Social account.

How to Add LinkedIn Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose LinkedIn asset to add your LinkedIn profile.
  • Then click on the “add a LinkedIn Company/User” button, it will ask you to log-in the LinkedIn account.
  • A pop-up will appear to authorize the GI Social App to retrieve your LinkedIn details.
  • Once it retrieves the LinkedIn details, and then enables the check-boxes to add desired LinkedIn company/user here.
  • Then click “Add selected Company/User as Asset” button.

How to Add Instagram Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Instagram asset to add your Instagram Account.
  • Then log into your Instagram Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • A pop-up will appear to authorize the GI Social App to retrieve your Instagram details.
  • Finally your Instagram profile will be added to the GI Social account.

How to Add Google+ Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Google+ asset to add your Google+ User/Page.
  • Then click on the “Add a Google+ User/Page” button, it will ask you to log-in the Google+ account.
  • Once it retrieves the Google+ User/Page details, and then enables the check-boxes to add desired Google+ User/Page here.
  • Then click “Add selected Google+ Profiles/Pages as assets” button. Then Google+ Profile/Page will be added to the brand.

How to Add YouTube Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose YouTube asset to add your YouTube Channel.
  • Then log into your YouTube Account.
  • A pop-up will appear to authorize the GI Social App to retrieve your YouTube Channel details.
  • And then, your YouTube Channel will be added to the Brand.

How to Add Web Analytics Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Analytics asset to add your Analytics Account.
  • Then click on the “add a Google Analytics Profile” button, it will ask you to log-in the Google Analytics account.
  • A pop-up will appear to authorize the GI Social App to retrieve your Google Analytics details.
  • Once it retrieves the Google Analytics details, and then enables the check-boxes to add desired Google Analytics here.
  • Then click “Add selected Analytics Profile as Asset” button.

 How to Add TripAdvisor Hotel Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • In “more” option, choose TripAdvisor asset to add your TripAdvisor Hotel Page Account.
  • Then click on the “add a TripAdvisor Hotel” button, it will ask you to enter the TripAdvisor login Email Address and password to connect it.
  • Once it retrieves the Hotel Property details, and then enable the checkboxes to add the desired Hotel Property here.
  • Then click “Add selected TripAdvisor Hotel as Asset” button.

How to Add Web Chat Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Web Chat asset to add Another Chat Account.
  • Then click on the “add Chat Account” button, Enter your company name and website url. Then click `Create` button.
  • A script code will appear in the box. Copy and paste the script code in your website or application to start using the conversation.

How to Add Website Page

  • Click on the “Add Asset” icon. [See Fig.1]
  • A pop-up will appear to Add Assets.
  • Choose Website asset to add your Website Account.
  • Click `Add Domain` button. Then enter your Domain name in the text box.
  • Click `Create` button.
  • Your domain will be added to your brand.

 

Impact of Social Media on Chennai Floods

In the first week of December 2015, Chennai, India’s fourth largest city with a metro area the size of Chicago, was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, has cut off more than 3 million people from basic services for days.However this has taken a different turn on Social Media. Social media has created a significant impact on Chennai floods by clubbing in people from around the world in providing relief for the flood victims. Social networking sites like Facebook, Twitter and Whats App have played a crucial role in spreading message to help marooned citizens in flood ravaged Chennai, with many offering voluntary services and establishing contact with loved ones through these medium. Though several areas were inundated in last week’s heavy rains, people still managed to post messages seeking help or sharing information about those ready to offer help.

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Facebook and Twitter hashtags have made a huge contribution on bringing in the attention to many during Chennai floods. Facebook has also started its Safety Status update which provides an alert for Facebook users by marking their status as safe. After Google and Facebook offered to help citizens of Chennai affected heavily by rains, Skype has also joined the list. Chennai locals have already started using Twitter not just to tweet images and updates of the floods, but also to organize and coordinate rescue and relief efforts.

Rain in Chennai Hashtags such as #ChennaiRainsHelp, #ChennaiRescue and #ChennaiMicro are being used by stranded people to ask for  help, as well as help the volunteers to offer food, shelter and transport. Twitter handles such as @ChennaiRains are also sending live updates. Google India also activated its Crisis Response page, which compiles resources for emergency helpline numbers, crowd sourced maps, flooded streets and relief centers. A crowd sourced Google spreadsheet started by Chennai residents  has become one of the most popular platforms for relief efforts. It has a list of shelters and other helping aid being offered by volunteers.

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Its overwhelming to watch youngsters utilize the Social Media in such a productive way. Social Media providing a great platform for uniting people from every corner of the world and allowing every single person to be a participant for varied causes. This reflects the utmost potential for our future generations, pushing it to a level were even the current political existence can be challenged and upturned.

Video Me Out Live! – Facebook

Judging by the trend, social media has rocketed to a level where we can share seconds of our life with our loved one at the other part of the world. “The recent test run by Facebook , which lead’s user to have live video streaming” is a classic example.

New Features Added To Facebook

Facebook last week launched a beta version of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date.

Facebook press release stated that it is a pilot project to make it easier to share videos from mobile devices. The lessons learned from that will help Facebook decide which new items to share in the future.

For the selected few, you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.

Live video step

Dec 03, Facebook marked the beginning to test the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhone’s. Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family right next to you to experience what’s happening together.

Wants to share your first video? Follow this.
How it is done

To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

Live Video could appeal to independent broadcasters looking to add a stronger social element to their videos, and companies seeking to add a new twist to their social marketing campaigns

Also headed to their app is a handy new Collage feature. Because chances are you want to share more than just 1 photo of an event or outing, going through your “Camera Roll” and picking them out 1-by-1 can be tedious. With Collage, Facebook organizes recent photos and videos from your gallery based on where they were shot.

Facebook Pages: New Updates for Mobile Devices

Facebook declared few updates to Pages that are designed to help business owners to connect faster & better engagement with their audience on Mobile devices.

Prominent Call to Action Buttons

Call-To-Action buttons bring a business most important goal to the forefront of its Page. For that, Facebook gave a new look & prominent placement to “Call-To-Action” buttons on mobile, which is bigger, brighter and directly under the Page cover photo. Also, Facebook tested several new Call-To-Action buttons for people & businesses to connect directly.

Enhanced Page Layout

Facebook wants to make it easier for people to navigate through Pages on Mobile. So they’re updating the Page layouts, without lots of scrolling and clicking. Also, the new layout is focusing around tab navigation, so it is easy to navigate between various sections. The new changes to the Page will help Page owner to organize the information better for their customers. This new layout is planning to release in the upcoming weeks.

Update Your Page for Mobile

All businesses need to keep up with their customer expectation, so that they can find information easily and connect with your business any-time, anywhere on any device. The new customization option allows adding new sections in Page, which provides a newer way for businesses to promote themselves on Facebook.

You may see the above listed updates will be rolling out in the upcoming weeks for Facebook Pages.

Tips To Optimize Your Facebook Native Videos

The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.

A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.

Facebook Video

Facebook Video

Some tips you need to be aware of when creating a Facebook Native Videos.

Ensure Quality

Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.

Length Matters

Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.

Capture Your Customer Immediately

According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.

Give a Good Name for Video

It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.

Choose the Right Thumbnail

You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.

Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.

Facebook Introduces Live Streaming for Public Figures

Facebook introduced a new feature today which will let the public figures and celebrities to broadcast live stream’s via the Facebook Mentions app. Facebook Mentions is an app that’s only accessible to famous athletes, musicians, politicians and influencers. Using this app these public figures will broadcast live video in a way that’s related to Periscope and Meerkat.

You’ll be ready to connect with the live broadcasts just as you would any other Facebook post and you’ll be ready to see when one of your friends is seeing a live broadcast so you will also jump in and watch it with them. Facebook defines this feature as Live, as an engaging and authentic way to connect with the public figures you concerned about it, in real-time.

If you aren’t ready to see the live broadcast you will be set to see it later, as a recording will be held in reserve on the person’s Page. This feature is available to a very limited amount of Facebook users at this time. If Live seems to be a breakout success for Facebook, then may be the company can look to roll out live broadcasting to all users.