Impact of Social Media on Chennai Floods

In the first week of December 2015, Chennai, India’s fourth largest city with a metro area the size of Chicago, was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, has cut off more than 3 million people from basic services for days.However this has taken a different turn on Social Media. Social media has created a significant impact on Chennai floods by clubbing in people from around the world in providing relief for the flood victims. Social networking sites like Facebook, Twitter and Whats App have played a crucial role in spreading message to help marooned citizens in flood ravaged Chennai, with many offering voluntary services and establishing contact with loved ones through these medium. Though several areas were inundated in last week’s heavy rains, people still managed to post messages seeking help or sharing information about those ready to offer help.

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Facebook and Twitter hashtags have made a huge contribution on bringing in the attention to many during Chennai floods. Facebook has also started its Safety Status update which provides an alert for Facebook users by marking their status as safe. After Google and Facebook offered to help citizens of Chennai affected heavily by rains, Skype has also joined the list. Chennai locals have already started using Twitter not just to tweet images and updates of the floods, but also to organize and coordinate rescue and relief efforts.

Rain in Chennai Hashtags such as #ChennaiRainsHelp, #ChennaiRescue and #ChennaiMicro are being used by stranded people to ask for  help, as well as help the volunteers to offer food, shelter and transport. Twitter handles such as @ChennaiRains are also sending live updates. Google India also activated its Crisis Response page, which compiles resources for emergency helpline numbers, crowd sourced maps, flooded streets and relief centers. A crowd sourced Google spreadsheet started by Chennai residents  has become one of the most popular platforms for relief efforts. It has a list of shelters and other helping aid being offered by volunteers.

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Its overwhelming to watch youngsters utilize the Social Media in such a productive way. Social Media providing a great platform for uniting people from every corner of the world and allowing every single person to be a participant for varied causes. This reflects the utmost potential for our future generations, pushing it to a level were even the current political existence can be challenged and upturned.

Twitter Moving t.co to HTTPS Only for New Links

Twitter Https

Twitter is now moving t.co to HTTPS only for new links from October 1, 2015 onwards. The HTTPS scheme helps Twitter securely transfer readers to the intended landing page.

One of the team members from the Twitter development team published a thread on the Twitter Community forum stating that the new company’s plan for HTTPS on new outbound links. So from October 1, 2015 onwards, if you share a link on Twitter, it will cloak in https://t.co. This HTTPS scheme allows Twitter to securely transfer readers to the intended landing page, even if the landing page is not an HTTPS link.

Going forward, this HTTPS change will increase the length of cloaked URLs by a single character. Another issue with this change is tracking referral traffic to non-HTTPS sites. Twitter explains that non-HTTPS sites may notice an apparent decrease in referral numbers from Twitter. Based on Twitter estimates, you may see a 10% drop in traffic attribution as a result of this HTTPS change. Also, the percentage will decrease over time as users update their browsers to the latest versions supporting to the referrer policy.

Tips To Optimize Your Facebook Native Videos

The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.

A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.

Facebook Video

Facebook Video

Some tips you need to be aware of when creating a Facebook Native Videos.

Ensure Quality

Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.

Length Matters

Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.

Capture Your Customer Immediately

According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.

Give a Good Name for Video

It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.

Choose the Right Thumbnail

You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.

Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.

Facebook Introducing Hello

Billions of calls are made everyday on mobile phones and people often have very little information about who’s calling them. Today Facebook is starting to test Hello, a new app built by the Facebook Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places.

Facebook Hello

When you get a call, Hello will show you info about who’s calling you, even if you don’t have that number saved in your phone. You will only see info that people have already shared with you on Facebook.

You can also search for people and businesses on Facebook and call them with just one tap. So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation and get directions, all without leaving the app.

Hello makes it easy to block unwanted calls. From your settings, you can block specific numbers and adjust whether you want to automatically blocks calls from commonly blocked numbers. Blocked calls go straight to voicemail and can be reviewed in your recent calls.

Source: Facebook

Twitter Introducing the Twelfie Stick

Today Twitter has pre-announced about their entrant in new hardware business with the Twelfie Stick, a highly sophisticated and first of its kind device. The Stick makes it easier for people to not only get the very best angle on their selfies but also Tweet them out directly from the Stick itself.

Twelfie Stick is a thin and adjustable pole that extends from 10 inches to three feet, the Twelfie Stick was created with a combination of fiber/cyanate-ester resin, with a solar charging bicarbonate for renewable battery life. A remote shutter button on the bottom of the pole lets you take and Tweet your selfie (photos and videos) with just a simple click. And you’ll know for sure when your selfie is Tweeted, as the #Twelfie button makes a chirping sound as Tweets go live.

Twelfie Stick

Twelfie Stick

The Twelfie Stick’s spring-loaded cradle is adjustable and easily compatible with all smartphones and cameras. The product will be available for purchase globally during the holiday shopping season for $39.99.

We look forward to creativity eruptions with the Twelfie Stick and future Twelfie Stick branded accessories, which we anticipate announcing at some point in the future.

Source: Twitter

Facebook Introducing “On This Day” Feature Update

Introducing On This Day: A New Way to Look Back at Photos and Memories on Facebook.

OnThisDay

OnThisDay

A new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page.

To see your On This Day page, visit facebook.com/onthisday

For more details visit http://bit.ly/18Vsy6h

Twitter Thread Reporting Tool

Today Twitter starting to roll out a change that makes it easier for you to report threats that you feel may warrant attention from law enforcement.

Here’s how it works: after filing a report regarding a threatening Tweet directed at you, you’ll see an option on the last screen to receive a summary of your report via email.

Twitter Threat Report Tool

Twitter Threat Report Tool

Clicking the “Email report” button will send you an email that packages the threatening Tweet and URL along with the responsible Twitter username and URL and a timestamp as well as your account information and the timestamp of your report. Our guidelines for law enforcement explain what additional information Twitter has and how authorities can request it.

Twitter Threat Report Tool

Twitter Threat Report Tool

While Twitter takes threat of violence seriously and will suspend responsible accounts when appropriate, Twitter strongly recommends contacting your local law enforcement if you’re concerned about your physical safety. They hope that providing you with a summary of your report will make that process easier for you.

Finally, they’d like to acknowledge their safety partners, like the National Network to End Domestic Violence, for their feedback on this feature. Their input continues to be extremely valuable to us as we refine our reporting process so that it’s more efficient and useful.

Article Source : Twitter

Five Ways to Improve Interactions on Social Media

Every business will have various objectives, when they go for Social Media Marketing such as branding, awareness, community building, traffic, conversions, or even all. Ultimately, all these objectives are achieved only by interactions.

Do you know how many people are actually listening to you on Social Media (be it likes, re-shares, comments, replies, etc). In case, if you are talking and no one is listening, then spending your time on Social Media activities is waste. It doesn’t matters how many followers you managed to build over time. The more interactions you receive, the more your message spreads and the more results you see.

Here’s a simple tips to improve interactions on Social Media:

1. Complete Your Social Media Profiles

First, you need to complete your Social Media profiles perfectly, but you’d be surprised how many people miss it. Trying to build connections without making sure your Social Media profile looks real and authentic otherwise it’s a major fail and a waste of time.

Few things you need to keep in mind, while completing your Social Media profile.

1. Profile Picture
2. Full Name & Biography
3. Your Site
4. Cover Picture
5. Location

For best results, keep your profile picture same across all your major Social Media Networks. This will guarantee your cross-platform connections will remember you and feel more willing to connect back to you.

2. Social Media Cross-platform Promotion

There’s nothing bad in cross-posting to several Social Media networks, provided you need to know what works better on each Social Media networks. Re-arrange your message accordingly instead of posting the same thing in all Social Media Networks.

Post which works well in Social Media Networks?

1. Facebook: Contests, memes, images and status updates
2. Twitter: Hashtags, very short messages
3. Linkedin: Endorse people, group participation and updates
4. Pinterest: Images, re-pins, comments and group boards
5. Instagram: Hashtags

3. Participate in Active Groups and Communities

All Social Media groups’ helps you to connect with people who are discussing things actively. Joining the group discussions will boost your interactions and helps to expand your network.

4. Research Your Fans & Followers

Do more research about your fans & followers, their demographics, time when they are most active, and so forth using Social Media Analytics. Using this report you will come to know, when your fans & followers are more active on Social Media. It helps you in more ways to engage with them.

5. Promote Your Promoters

People who interact with your content are more likely to do that again if they feel acknowledged. Whenever they publish content online, make sure you are doing the best to comment, like, share & etc., on Social Media. This will encourage your fans & followers to share your content viral on Social Media.

Overall, start your interactions on Social Media with authentic profiles and provide valuable updates to your fans & followers.