Facebook Introduces Live Streaming for Public Figures

Facebook introduced a new feature today which will let the public figures and celebrities to broadcast live stream’s via the Facebook Mentions app. Facebook Mentions is an app that’s only accessible to famous athletes, musicians, politicians and influencers. Using this app these public figures will broadcast live video in a way that’s related to Periscope and Meerkat.

You’ll be ready to connect with the live broadcasts just as you would any other Facebook post and you’ll be ready to see when one of your friends is seeing a live broadcast so you will also jump in and watch it with them. Facebook defines this feature as Live, as an engaging and authentic way to connect with the public figures you concerned about it, in real-time.

If you aren’t ready to see the live broadcast you will be set to see it later, as a recording will be held in reserve on the person’s Page. This feature is available to a very limited amount of Facebook users at this time. If Live seems to be a breakout success for Facebook, then may be the company can look to roll out live broadcasting to all users.

How to Safe Guard Your Site from Getting Hacked

Google successive in its #NoHacked campaign today with a few helpful tips on preventing website from getting hacked. Since they are seeing a 180% increase in the total of websites getting hacked, Google says, and in comport oneself to state your website isn’t targeted the company recommends appealing the assistant precautions.

Google Services

To get notified from Google, you need to sign up in Google Search Console (formerly known as Google Webmaster Tools) is one of the most apparent guidance since it has Google’s direct connection to website owners. In addition, Google suggests setting up Google Alerts to notify you of suspicious results for your website.

Password Security

By now it’s a common knowledge that every person knows a strong password contains a mixture of letters, numbers, and symbols, but Google says there is more to it than that. Length is also a factor, the longer the password is, and the harder it is to guess. It’s also suggested to avoid using the same password across multiple services. Also, Google advises to turning on 2-step authentication, which can radically strengthen your account’s security.

Hosting Provider

Google suggests you to contact hosting provider to check if they offer on-demand support for dealing with issues connected to hacked websites. In case if you manage your own server, then be equipped to deal with any complex security issues that might arise at any time.

Software Updates

Keep your website’s software up to date, because archaic software is one of the most common ways a hacker can get control of your website. This includes maintaining your web server software patched, CMS’s plugins and add-ons were updated.

Google Search Console Will Send Typical Webmaster Notifications to People

Gary Illyes from the Google Webmaster Trends Analyst team declared that the Google Search Console, at one time called Google Webmaster Tools, can begin sending their notifications to fewer individuals for the average notification type. The amendment can inherit play in regarding three weeks and can solely have an effect on the average type of notification.

Google can currently solely give notice the direct owner of the website in question, not the property owner. For example, if a website like https://example.com/dont/panic/have/a/towel triggers a message inside the Google Search Console, Google would give notice to website owners:

https://example.com/dont/panic/have/a/towel (the site triggering the message)
https://example.com/dont/panic/have/a
https://example.com/dont/panic/have
https://example.com/dont/panic
https://example.com/dont
https://example.com

Now, only the owner of https://example.com/dont/panic/have/a/towel can receive the notification within the Google Search Console. According to Gary Illyes, the amendment won’t have an effect on Google notifies webmasters of more serious messages, like notifications that a website has been hacked.

Yahoo Maps Is Shutting Down By End Of This Month

yahoo maps

Yahoo has declared a few changes to its products and services, but the biggest surprise is that the organization is closing down Yahoo Maps by the end of this month (June), after eight years of its launch. Yahoo said, “The Yahoo Maps site will close at the end of June. We made this decision to better align resources to Yahoo’s priorities as our business has evolved since we first launched Yahoo Maps eight years ago.”

Yahoo will still continue their mapping service at present but won’t necessarily be powered in future.

Yahoo has gradually slow down their development around maps in the course of recent years.

Notwithstanding, Yahoo is slaughtering off its Mapping services, they additionally reported the end of Yahoo Pipes, a developer tool, and some additional product changes.

How To Be Successful in Mobile Advertising

Over the last few years, mobile has driven an extraordinary connectivity at our fingertips. Mobile phone is increasingly used throughout the day, and mobile marketing, has developed a complete marketing channel to reach mobile consumers.

Key Mobile Trends 

  • As majority of the population is connected to mobile and mobile phone offers significant reach and opportunities for advertisers. So, mobile penetration is growing as huge as earlier.
  • A larger proportion of digital consumption is on Mobile phone. Mobile phone allows more ways to connect with your consumer.
  • Mobile phone is taking attention away from Television. It helps the advertiser to connect with their audience easily.
  • Mobile phone has become a significant sales channel among customers. Now-a-days people are converting to Mobile phones and expecting more will be joining in the future.
  • Mobile advertising is now becoming more accessible. As ad market places and new players have entered the Mobile space, these challenges are being addressed, providing new opportunities for marketers.

Various Ways of Mobile Advertising 

The most common types of Mobile ads are:

  • Mobile banners – which appear at the top or bottom of a web page,
  • Mobile search ads – which appear in search results.
  • Interstitial Ad – Interstitial ads are full screen ads that cover the interface of their host application.

Banner ads can be more effective when targeting customers by their browsing histories.

Mobile ads

Tips for Successful Mobile Campaign 

Few tips to ripe the success of Mobile campaign

  • Integrate Mobile into your overall Ad campaign strategy
  • Develop creative and messaging that enhances the experience of Mobile users
  • Optimize your website for Mobile (Responsive website)
  • Define and target the right audience
  • Set a definite metrics and goals for Mobile Advertisements

Facebook Introducing Hello

Billions of calls are made everyday on mobile phones and people often have very little information about who’s calling them. Today Facebook is starting to test Hello, a new app built by the Facebook Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places.

Facebook Hello

When you get a call, Hello will show you info about who’s calling you, even if you don’t have that number saved in your phone. You will only see info that people have already shared with you on Facebook.

You can also search for people and businesses on Facebook and call them with just one tap. So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation and get directions, all without leaving the app.

Hello makes it easy to block unwanted calls. From your settings, you can block specific numbers and adjust whether you want to automatically blocks calls from commonly blocked numbers. Blocked calls go straight to voicemail and can be reviewed in your recent calls.

Source: Facebook

Twitter Introducing the Twelfie Stick

Today Twitter has pre-announced about their entrant in new hardware business with the Twelfie Stick, a highly sophisticated and first of its kind device. The Stick makes it easier for people to not only get the very best angle on their selfies but also Tweet them out directly from the Stick itself.

Twelfie Stick is a thin and adjustable pole that extends from 10 inches to three feet, the Twelfie Stick was created with a combination of fiber/cyanate-ester resin, with a solar charging bicarbonate for renewable battery life. A remote shutter button on the bottom of the pole lets you take and Tweet your selfie (photos and videos) with just a simple click. And you’ll know for sure when your selfie is Tweeted, as the #Twelfie button makes a chirping sound as Tweets go live.

Twelfie Stick

Twelfie Stick

The Twelfie Stick’s spring-loaded cradle is adjustable and easily compatible with all smartphones and cameras. The product will be available for purchase globally during the holiday shopping season for $39.99.

We look forward to creativity eruptions with the Twelfie Stick and future Twelfie Stick branded accessories, which we anticipate announcing at some point in the future.

Source: Twitter

Facebook Introducing “On This Day” Feature Update

Introducing On This Day: A New Way to Look Back at Photos and Memories on Facebook.

OnThisDay

OnThisDay

A new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page.

To see your On This Day page, visit facebook.com/onthisday

For more details visit http://bit.ly/18Vsy6h

Twitter Thread Reporting Tool

Today Twitter starting to roll out a change that makes it easier for you to report threats that you feel may warrant attention from law enforcement.

Here’s how it works: after filing a report regarding a threatening Tweet directed at you, you’ll see an option on the last screen to receive a summary of your report via email.

Twitter Threat Report Tool

Twitter Threat Report Tool

Clicking the “Email report” button will send you an email that packages the threatening Tweet and URL along with the responsible Twitter username and URL and a timestamp as well as your account information and the timestamp of your report. Our guidelines for law enforcement explain what additional information Twitter has and how authorities can request it.

Twitter Threat Report Tool

Twitter Threat Report Tool

While Twitter takes threat of violence seriously and will suspend responsible accounts when appropriate, Twitter strongly recommends contacting your local law enforcement if you’re concerned about your physical safety. They hope that providing you with a summary of your report will make that process easier for you.

Finally, they’d like to acknowledge their safety partners, like the National Network to End Domestic Violence, for their feedback on this feature. Their input continues to be extremely valuable to us as we refine our reporting process so that it’s more efficient and useful.

Article Source : Twitter

Five Ways to Improve Interactions on Social Media

Every business will have various objectives, when they go for Social Media Marketing such as branding, awareness, community building, traffic, conversions, or even all. Ultimately, all these objectives are achieved only by interactions.

Do you know how many people are actually listening to you on Social Media (be it likes, re-shares, comments, replies, etc). In case, if you are talking and no one is listening, then spending your time on Social Media activities is waste. It doesn’t matters how many followers you managed to build over time. The more interactions you receive, the more your message spreads and the more results you see.

Here’s a simple tips to improve interactions on Social Media:

1. Complete Your Social Media Profiles

First, you need to complete your Social Media profiles perfectly, but you’d be surprised how many people miss it. Trying to build connections without making sure your Social Media profile looks real and authentic otherwise it’s a major fail and a waste of time.

Few things you need to keep in mind, while completing your Social Media profile.

1. Profile Picture
2. Full Name & Biography
3. Your Site
4. Cover Picture
5. Location

For best results, keep your profile picture same across all your major Social Media Networks. This will guarantee your cross-platform connections will remember you and feel more willing to connect back to you.

2. Social Media Cross-platform Promotion

There’s nothing bad in cross-posting to several Social Media networks, provided you need to know what works better on each Social Media networks. Re-arrange your message accordingly instead of posting the same thing in all Social Media Networks.

Post which works well in Social Media Networks?

1. Facebook: Contests, memes, images and status updates
2. Twitter: Hashtags, very short messages
3. Linkedin: Endorse people, group participation and updates
4. Pinterest: Images, re-pins, comments and group boards
5. Instagram: Hashtags

3. Participate in Active Groups and Communities

All Social Media groups’ helps you to connect with people who are discussing things actively. Joining the group discussions will boost your interactions and helps to expand your network.

4. Research Your Fans & Followers

Do more research about your fans & followers, their demographics, time when they are most active, and so forth using Social Media Analytics. Using this report you will come to know, when your fans & followers are more active on Social Media. It helps you in more ways to engage with them.

5. Promote Your Promoters

People who interact with your content are more likely to do that again if they feel acknowledged. Whenever they publish content online, make sure you are doing the best to comment, like, share & etc., on Social Media. This will encourage your fans & followers to share your content viral on Social Media.

Overall, start your interactions on Social Media with authentic profiles and provide valuable updates to your fans & followers.