Benefits of E Mail Marketing Automation

E-Mail marketing is a crucial part of the vast majority of marketing strategies. E-Mail marketing automation is a powerful way to automate each and every e-mail from your bulk email database to be sent at a specific time depending on pre-defined triggers. One of the valuable benefits of E-Mail marketing automation is to communicate with individual customer at the most crucial point along his/her lifecycle in an automated fashion.

By setting up your email campaign once and start sending different emails to different customers on/after/before the specific date or time like birthdays, anniversaries, expiry dates, etc. E-Mail Marketing automation is a useful tool to quickly and effectively allow your business to do email management effectively and discreetly. Statistics say that automated email messages lead to an average 70.5% of higher open rates and 152% higher click-through rates than usual emails.

Why use Email Marketing Automation?

Personalization

E-Mail Marketing automation makes it possible for companies to connect with each of their customers in a highly personalized way that is difficult to do manually. They don’t have to manually send a welcome email every time a customer signs up for a newsletter or creates an account. Automation can help streamline their communication for repeat engagement like sending a birthday message once a year.

A simple automated messages like `Thank you` or ` Welcome` may make customers feel warm and touched. This appreciated gesture helps to create a positive view of your company or brand. Reports say that marketing emails with personalized subject line have a 26% higher open rate as you are more likely to pay attention if someone addresses you personally. E-Mails with personalized content can have a transaction rate that is six times higher than those with generic messages.

 Segmentation

E-Mail marketing software allows you to create segments of your customers or lead database into different groups based on their interest and purchasing behaviour. With marketing automation platforms, you can reach out to them with content that interests them and by sending more relevant messages. This ensures that they only receive content that aligns with their interests. Segmenting your email list through a marketing automation platform can result in greater engagement. Market research study says that marketers who segmented their campaigns saw higher open rates and higher click-through rates.

Nurture Campaigns

The most common use of email marketing is drip campaign. Drip campaigns are a great way to keep your business on top of the mind with those interested in your products and services but not ready to make a purchase. It consists of a series of automated emails that are sent to leads in a consistent manner for a set period. Drip campaigns have a higher open rate by 80% and greater click-through rate by 300% than single send campaigns.

More Conversions

In today`s marketing world, savvy marketers often use a strong email strategy that encourages customers to make a purchase. Proper email marketing can help you accomplish your marketing goals thereby increasing sales. It has become a norm in today`s marketing scenario, to include recommendation emails that state “others also viewed”, “others also bought” that tend to give examples of services and provide additional information leading to conversion. Consumers purchasing behaviour and data can be analyzed through the power of marketing automation and while simultaneously sending emails tailored specifically to an individual consumer`s buying preferences and browser history helps to drive conversions.

 

How to Schedule a Campaign using GI Social

Schedule your E-Mails to send later. You can use GI Social`s `Schedule Mailer` feature to set up schedules for your E-Mail and send it at a chosen time later. Having a timeline can be helpful while sending campaigns. You have the option to select a date and time for delivery when creating a campaign using GI Social. However, your E-Mail Marketing schedule will vary depending upon the industry and types of content you send and also your sending frequency.

Schedule Your Campaign

  • Log into your GI Social Account
  • Click Mailers Menu
  • Mailers Page will open
  • Click Create New Mailer button on the left
  • Create New Mailer Page opens up as seen in the fig

E Mail Test

  • Fill the details and click Create Mailer Campaign button

schedule -email

  • A New Create Mailer Campaign Page opens up
  • Be sure to proofread your content for errors in grammar and spelling. Send a few test campaigns to check that everything is right

E Mail

  • To schedule your campaign, you need to go to Publish Settings box seen at the bottom of the Mailer. From the drop-down menu, you need to click `Schedule Sending`
  • Then click Calendar icon seen near the Publish Settings box. Set your date and time for your campaign
  • After scheduling, click Schedule Mailer button
  • Your Mailer will be successfully scheduled