Tag Archives: E Mail Marketing Platform

GI Social – Social Media Management Tool for Business

Sharing content regularly on social media is critical for businesses in staying top of mind of their customers. Yet many struggle to find the time to do daily social media posts. While sharing timely posts is important, pre-scheduling social media posts using social media management tools help you save time.

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar. Planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should you post about today.

Save time on social media with GI Social. It is a free tool that helps you publish, manage, and track your social media posts. Not only does it allow you to manage what others are saying about your brand and enables you to interact with your social media accounts, but it also allows you to schedule posts on multiple social media channels.

How you benefit using GI Social 

  • It is an excellent tool for managing your social media, E-Mail management, E-Mail marketing, customer management, competitor intelligence, online reputation management and has all the capabilities most important to your organization.
  • From a design perspective, GI Social is much easier to look at and use.
  • You get the ability to post content to your social media profiles or pages at one go, without having to individually schedule them.
  • GI Social enables you to create your own images (using its design tool or Canva) which have the perfect size and format for Instagram, Facebook, Twitter, Pinterest, and mailers.
  • It allows creating visually stunning and accurate reports in a minute or less, plus the ability to create custom reports with your logo and the modules you need.
  • What GI Social is known for, is its “social CRM.” For every customer of your brand, it creates a record that stores interaction history as well as basic contact information. This information can be immensely helpful for salespeople, another way to build marketing and sales alignment.
  • User permissions and team workflows are easy to set up. You find increased collaboration within your team as GI Social allows you to delegate the various social media tasks to your team members and maintain a smooth workflow.
  • If you’re having trouble deciding, re-examine your requirements. Then you can schedule a call with one of our experts and get a free consultation and personalized product recommendation.

 

Benefits of E Mail Marketing Automation

E-Mail marketing is a crucial part of the vast majority of marketing strategies. E-Mail marketing automation is a powerful way to automate each and every e-mail from your bulk email database to be sent at a specific time depending on pre-defined triggers. One of the valuable benefits of E-Mail marketing automation is to communicate with individual customer at the most crucial point along his/her lifecycle in an automated fashion.

By setting up your email campaign once and start sending different emails to different customers on/after/before the specific date or time like birthdays, anniversaries, expiry dates, etc. E-Mail Marketing automation is a useful tool to quickly and effectively allow your business to do email management effectively and discreetly. Statistics say that automated email messages lead to an average 70.5% of higher open rates and 152% higher click-through rates than usual emails.

Why use Email Marketing Automation?

Personalization

E-Mail Marketing automation makes it possible for companies to connect with each of their customers in a highly personalized way that is difficult to do manually. They don’t have to manually send a welcome email every time a customer signs up for a newsletter or creates an account. Automation can help streamline their communication for repeat engagement like sending a birthday message once a year.

A simple automated messages like `Thank you` or ` Welcome` may make customers feel warm and touched. This appreciated gesture helps to create a positive view of your company or brand. Reports say that marketing emails with personalized subject line have a 26% higher open rate as you are more likely to pay attention if someone addresses you personally. E-Mails with personalized content can have a transaction rate that is six times higher than those with generic messages.

 Segmentation

E-Mail marketing software allows you to create segments of your customers or lead database into different groups based on their interest and purchasing behaviour. With marketing automation platforms, you can reach out to them with content that interests them and by sending more relevant messages. This ensures that they only receive content that aligns with their interests. Segmenting your email list through a marketing automation platform can result in greater engagement. Market research study says that marketers who segmented their campaigns saw higher open rates and higher click-through rates.

Nurture Campaigns

The most common use of email marketing is drip campaign. Drip campaigns are a great way to keep your business on top of the mind with those interested in your products and services but not ready to make a purchase. It consists of a series of automated emails that are sent to leads in a consistent manner for a set period. Drip campaigns have a higher open rate by 80% and greater click-through rate by 300% than single send campaigns.

More Conversions

In today`s marketing world, savvy marketers often use a strong email strategy that encourages customers to make a purchase. Proper email marketing can help you accomplish your marketing goals thereby increasing sales. It has become a norm in today`s marketing scenario, to include recommendation emails that state “others also viewed”, “others also bought” that tend to give examples of services and provide additional information leading to conversion. Consumers purchasing behaviour and data can be analyzed through the power of marketing automation and while simultaneously sending emails tailored specifically to an individual consumer`s buying preferences and browser history helps to drive conversions.

 

How to get started with E Mail Marketing using GI Social

E Mail Marketing remains as one of the most effective channels of marketing for your business today.  You can now personalize your marketing efforts with our powerful tool. It helps to build and strengthen your relationships with your potential and existing customers.

GI Social is a marketing platform that helps you send E Mail campaigns to your clients and audience. GI Social makes it easy to design beautiful personalized E Mail Campaigns and send great looking E Mails. You have an option of using E Mail to reach a large number of customers by sending bulk emails. After sending an E Mail campaign, you will be able to track the performance of the campaign with our GI Social Reports.

Getting started with using GI Social for E-Mail Marketing

Step 1: Create a GI Social Account

Step 2: Create E-Mailer

E Mail Test

 

  • Access Menu Tab and click “Mailer”.
  • A Mailer Page opens up. Click “Create Mailer” button on the left top corner.
  • A new page opens up, where you need to fill Mailer details such as “Sender Domain”, “From”, “To”, “Subject” & choose the Mailer template.
  • In “To” address, you need to select the Email list to send Mailer.
  • Once you have filled the above details, then click “Create Mailer Campaign” button to launch the Mailer.
  • Then Mailer Campaign Page opens up as seen in the image below. Fill your Mailer details in the chosen template.

 

E Mailer

 

  • Once you finish your Mailer, you can preview it.
  • To Preview: In the same page, you can see the Preview button on top of the page. This helps to preview the designed email.
  • In case you want to make changes in the Mailer, go to Mailer Settings. In the same page, you can see the Settings Icon next to the Preview button on top of the page. Click it. Mailer Campaign Settings page opens up. Here you can change all that you want to. Also, you have a delete option to delete the campaign itself.

Step 3: Test E-Mail Content

In order to avoid sending E-Mails with missing data or broken links, make sure to test your E-Mail content. It is considered a good practice to send a few test E-Mails to yourself to ensure everything works well and looks the way you want.

Once you’ve done with the body of the Mailer and tested it with our tools, click “Send Mailer” button to send the Mailer.