Video Me Out Live! – Facebook

Judging by the trend, social media has rocketed to a level where we can share seconds of our life with our loved one at the other part of the world. “The recent test run by Facebook , which lead’s user to have live video streaming” is a classic example.

New Features Added To Facebook

Facebook last week launched a beta version of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date.

Facebook press release stated that it is a pilot project to make it easier to share videos from mobile devices. The lessons learned from that will help Facebook decide which new items to share in the future.

For the selected few, you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.

Live video step

Dec 03, Facebook marked the beginning to test the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhone’s. Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family right next to you to experience what’s happening together.

Wants to share your first video? Follow this.
How it is done

To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

Live Video could appeal to independent broadcasters looking to add a stronger social element to their videos, and companies seeking to add a new twist to their social marketing campaigns

Also headed to their app is a handy new Collage feature. Because chances are you want to share more than just 1 photo of an event or outing, going through your “Camera Roll” and picking them out 1-by-1 can be tedious. With Collage, Facebook organizes recent photos and videos from your gallery based on where they were shot.

Tips To Optimize Your Facebook Native Videos

The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.

A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.

Facebook Video

Facebook Video

Some tips you need to be aware of when creating a Facebook Native Videos.

Ensure Quality

Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.

Length Matters

Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.

Capture Your Customer Immediately

According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.

Give a Good Name for Video

It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.

Choose the Right Thumbnail

You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.

Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.