Tag Archives: Facebook

GI Social – Social Media Management Tool for Business

Sharing content regularly on social media is critical for businesses in staying top of mind of their customers. Yet many struggle to find the time to do daily social media posts. While sharing timely posts is important, pre-scheduling social media posts using social media management tools help you save time.

Planning your posts also helps you to align your posts with upcoming promotions and topics on your marketing calendar. Planning and scheduling your posts ahead of time can give you peace of mind from the worry of “what should you post about today.

Save time on social media with GI Social. It is a free tool that helps you publish, manage, and track your social media posts. Not only does it allow you to manage what others are saying about your brand and enables you to interact with your social media accounts, but it also allows you to schedule posts on multiple social media channels.

How you benefit using GI Social 

  • It is an excellent tool for managing your social media, E-Mail management, E-Mail marketing, customer management, competitor intelligence, online reputation management and has all the capabilities most important to your organization.
  • From a design perspective, GI Social is much easier to look at and use.
  • You get the ability to post content to your social media profiles or pages at one go, without having to individually schedule them.
  • GI Social enables you to create your own images (using its design tool or Canva) which have the perfect size and format for Instagram, Facebook, Twitter, Pinterest, and mailers.
  • It allows creating visually stunning and accurate reports in a minute or less, plus the ability to create custom reports with your logo and the modules you need.
  • What GI Social is known for, is its “social CRM.” For every customer of your brand, it creates a record that stores interaction history as well as basic contact information. This information can be immensely helpful for salespeople, another way to build marketing and sales alignment.
  • User permissions and team workflows are easy to set up. You find increased collaboration within your team as GI Social allows you to delegate the various social media tasks to your team members and maintain a smooth workflow.
  • If you’re having trouble deciding, re-examine your requirements. Then you can schedule a call with one of our experts and get a free consultation and personalized product recommendation.

 

GI Social – Must-Have Social Media Management Software

GI Social is a powerful tool with a good functionality. It is the tools of this platform that make it so special. From engagement to analytics, from monitoring to collaboration, GI Social has every feature you require for a social media management tool. GI Social allows its customers to promote their brand through social media channels, generate quality leads, and increase social traffic to their websites, all within one platform.

Core Features  

  • GI Social allows you to share posts on various social media websites. An extremely user-friendly interface, powerful integrations, and highly capable features make it an excellent tool for small businesses and individuals’ alike. GI Social offers a suite of capable features aimed primarily at Multi-Brand management.
  • One of the big features that separate GI Social from the rest is the ability to integrate multiple social networks into one single platform.
  • Some top features of this platform are its ability to post to and connect with social networks at once, schedule updates, and engage with your followers. It supports publishing to Facebook, Twitter, Google Plus, Email, YouTube, and LinkedIn.
  • You can also use GI Social for your email marketing campaigns by using one of their preset email templates or design your own. Then, you can personalize and schedule emails to best fit your needs.
  • GI Social not only helps you draft, schedule and post messages in the social realm, but it also allows you to assign and manage tasks among team members and track and measure your social performance. 
  • It provides Real-time collaboration for better community management and higher engagement. You can create teams, assign tasks and set permissions across teams.
  • It is a good Listening platform – Track what people are saying about your brand, product or competitor.
  • It provides good overview analytics of social media and the web through integration with Google Analytics – In-depth analysis with customized and exportable reports.

Pricing

  • GI Social`s pricing model includes a free plan for individual users and small businesses, at Rs.5 /day as well as several paid plans. It also has custom pricing on an unlimited access plan for enterprise companies unlocking more functionality.
  • In any case, you first sign up for the free account and select your features suited for your business requirements.
  • It is ideal for a business of any size (small, medium and large).
  • Whether you are using it for the first time or are an experienced user, you get 24×7 customer support, which makes it a must-have tool.

 

GI Social – Features

GI Social enables users to compose, share content, monitor their brand, engage with customers and reach their audience through social media and E-Mail. It lets users manage all social media in one place. Users can schedule and publish a post from anywhere in GI Social. It enables organizations to monitor and engage in conversations across the social web. With its incredibly powerful monitoring and analytics tool, it allows users to track and monitor the success of social media marketing efforts and ROI.

Create – Social Content Management Features

GI Social`s Integrated Inbox makes it easy for users to quickly and efficiently create social media content.

  • Bulk post upload
  • Enterprise content sharing
  • Message drafting

Publish – Publishing Features

Publishing features allow users extensive control over how and when their social media content is released.

  • Scheduling
  • Multi-channel publishing
  • Publishing curation
  • RSS Feed Publishing
  • Content targeting

Listen – Social Listening Features

Social listening involves scanning social networks` public posts for keywords or themes relevant to the user. Below are the metrics of this platform`s social listening measures.

  • Audience Reach
  • Custom Search Streams
  • Sentiment Analysis

Listening Sources

  • Blogs
  • Discussion Boards
  • Facebook
  • Online News Sites
  • Twitter
  • Instagram
  • Google+
  • YouTube

Analyze – Social Analytics Features

Social Analytics allows users to compile large amounts of relevant social listening data and draw meaningful insights.

  • E-Mail Campaign Analytics
  • Competitor Analysis
  • Conversion Reports
  • Customizable Reports
  • Exportable Raw Data
  • Exportable Reports
  • Internal Performance Analysis
  • Multi-Channel Analysis

Manage – Management and Governance Features

Management and governance features allow users to set access to publishing and establish workflow procedures to ensure quality control and employee compliance.

  • Audit Logs
  • Collaboration Platform
  • Compliance Tools
  • Global Content Schedule
  • Hierarchical Permission Structure
  • Task Management

Integrate – Integration Capabilities

Below are some integrations offered by GI Social

  • CRM
  • E-Mail Marketing Services
  • Web Analytics

 

Getting Started with GI Social – Publish

GI Social is a scheduling tool allowing you to create, schedule and publish your social media content with ease. GI Social gives you the ability to schedule posts to multiple networks according to your posting schedule. It’s Analytics and Reports allows you to track engagements and interactions on the posts you have shared. It helps you see how your content is performing with your audience.

Connecting your social accounts – The first step involves connecting your social accounts with GI Social. GI Social is currently integrated with Facebook, Twitter, LinkedIn, Instagram, YouTube, Google+.

Creating your post – Having a social media strategy can be a crucial asset in achieving your social media goals. You can create the content that you are going to share on the social media using GI Social`s compose window. It brings together advanced social media publishing tools and intuitive workflows so you can effectively plan, design, schedule and publish posts across networks from a single platform.

GI Social`s unique feature is the integration of its own design tool and also Canva to design attractive and unique posts.

Scheduling your posts – Each of your connected social accounts will have its own posting schedule. Select the date and time on the calendar you would like to publish. Schedule your post for the appropriate date and time based on the nature of your post and when your audience will see the content.

Analyzing your performance – GI Social enables you to quickly identify messages that are resonating with your audience and track performance of your social posts.

Video Me Out Live! – Facebook

Judging by the trend, social media has rocketed to a level where we can share seconds of our life with our loved one at the other part of the world. “The recent test run by Facebook , which lead’s user to have live video streaming” is a classic example.

New Features Added To Facebook

Facebook last week launched a beta version of its Live Video service for a small percentage of iPhone users in the United States. Live Video reportedly will be available for the Android platform at a later date.

Facebook press release stated that it is a pilot project to make it easier to share videos from mobile devices. The lessons learned from that will help Facebook decide which new items to share in the future.

For the selected few, you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.

Live video step

Dec 03, Facebook marked the beginning to test the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhone’s. Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favorite recipe, or just want to share some thoughts. No matter where you are, Live lets you bring your friends and family right next to you to experience what’s happening together.

Wants to share your first video? Follow this.
How it is done

To share live video, tap on Update Status and then select the Live Video icon. You can write a quick description and choose the audience that you want to share with before going live. During your broadcast, you’ll see the number of live viewers, the names of friends who are tuning in, and a real-time stream of comments. When you end your broadcast, it will be saved on your Timeline like any other video, which you can then delete or keep for your friends to watch later.

Live Video could appeal to independent broadcasters looking to add a stronger social element to their videos, and companies seeking to add a new twist to their social marketing campaigns

Also headed to their app is a handy new Collage feature. Because chances are you want to share more than just 1 photo of an event or outing, going through your “Camera Roll” and picking them out 1-by-1 can be tedious. With Collage, Facebook organizes recent photos and videos from your gallery based on where they were shot.

Tips To Optimize Your Facebook Native Videos

The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.

A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.

Facebook Video

Facebook Video

Some tips you need to be aware of when creating a Facebook Native Videos.

Ensure Quality

Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.

Length Matters

Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.

Capture Your Customer Immediately

According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.

Give a Good Name for Video

It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.

Choose the Right Thumbnail

You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.

Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.