The power of video is often deprecated. Many people don’t even aware that videos are a critical element of their marketing strategy. This is because videos are attractive with users and extremely flexible. So you can create a YouTube channel for your company, embed videos in the website, post them on social media especially on Facebook, use them in your email newsletters, and much more.
A latest study says that Facebook native videos received a higher number of likes, shares, comments, and reach. Also it has higher organic reach than status and link updates on Facebook.
Some tips you need to be aware of when creating a Facebook Native Videos.
Make sure your video should have a high definition quality but also it should not exceed the size limit of 1.75GB. Otherwise Facebook won’t accept the video for publishing on the Facebook Business page.
Now-a-days people are looking for more relevancy and immediate outcome of the video in a short time. According to recent study, the ideal length of a video should be less than five minutes. So to reach your potential customer, try to make videos less than five minutes with a proper message.
Capture Your Customer Immediately
According to a study, people in this era have a very less attention span. The average attention span is 8.5 Sec., so try to capture your customer attention with an attractive headline, engaging introduction and so on.
Give a Good Name for Video
It’s important to give a good title to your video, so it helps the audience to get understand of what the video is all about. Also it will enhance your video in organic search for specific keywords.
Choose the Right Thumbnail
You can make sure the thumbnail should attract the users to click on the play button. Facebook provides you ten thumbnail options captured from the video, out of that you need to choose one which captures the audience click-through. If you’re not happy with the Facebook options, you can upload a custom thumbnail for your video.
Facebook is one of the best Social Media site which helps to increase your brand’s reach with videos and connect with your audience through visuals, sound, and emotions. So utilize it properly and gain more out of it.