Every business will have various objectives, when they go for Social Media Marketing such as branding, awareness, community building, traffic, conversions, or even all. Ultimately, all these objectives are achieved only by interactions.
Do you know how many people are actually listening to you on Social Media (be it likes, re-shares, comments, replies, etc). In case, if you are talking and no one is listening, then spending your time on Social Media activities is waste. It doesn’t matters how many followers you managed to build over time. The more interactions you receive, the more your message spreads and the more results you see.
Here’s a simple tips to improve interactions on Social Media:
1. Complete Your Social Media Profiles
First, you need to complete your Social Media profiles perfectly, but you’d be surprised how many people miss it. Trying to build connections without making sure your Social Media profile looks real and authentic otherwise it’s a major fail and a waste of time.
Few things you need to keep in mind, while completing your Social Media profile.
1. Profile Picture
2. Full Name & Biography
3. Your Site
4. Cover Picture
For best results, keep your profile picture same across all your major Social Media Networks. This will guarantee your cross-platform connections will remember you and feel more willing to connect back to you.
2. Social Media Cross-platform Promotion
There’s nothing bad in cross-posting to several Social Media networks, provided you need to know what works better on each Social Media networks. Re-arrange your message accordingly instead of posting the same thing in all Social Media Networks.
Post which works well in Social Media Networks?
1. Facebook: Contests, memes, images and status updates
2. Twitter: Hashtags, very short messages
3. Linkedin: Endorse people, group participation and updates
4. Pinterest: Images, re-pins, comments and group boards
5. Instagram: Hashtags
3. Participate in Active Groups and Communities
All Social Media groups’ helps you to connect with people who are discussing things actively. Joining the group discussions will boost your interactions and helps to expand your network.
4. Research Your Fans & Followers
Do more research about your fans & followers, their demographics, time when they are most active, and so forth using Social Media Analytics. Using this report you will come to know, when your fans & followers are more active on Social Media. It helps you in more ways to engage with them.
5. Promote Your Promoters
People who interact with your content are more likely to do that again if they feel acknowledged. Whenever they publish content online, make sure you are doing the best to comment, like, share & etc., on Social Media. This will encourage your fans & followers to share your content viral on Social Media.
Overall, start your interactions on Social Media with authentic profiles and provide valuable updates to your fans & followers.