Impact of Social Media on Chennai Floods

In the first week of December 2015, Chennai, India’s fourth largest city with a metro area the size of Chicago, was paralyzed. Flooding from record rainfall, the heaviest in more than a hundred years, has cut off more than 3 million people from basic services for days.However this has taken a different turn on Social Media. Social media has created a significant impact on Chennai floods by clubbing in people from around the world in providing relief for the flood victims. Social networking sites like Facebook, Twitter and Whats App have played a crucial role in spreading message to help marooned citizens in flood ravaged Chennai, with many offering voluntary services and establishing contact with loved ones through these medium. Though several areas were inundated in last week’s heavy rains, people still managed to post messages seeking help or sharing information about those ready to offer help.

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Facebook and Twitter hashtags have made a huge contribution on bringing in the attention to many during Chennai floods. Facebook has also started its Safety Status update which provides an alert for Facebook users by marking their status as safe. After Google and Facebook offered to help citizens of Chennai affected heavily by rains, Skype has also joined the list. Chennai locals have already started using Twitter not just to tweet images and updates of the floods, but also to organize and coordinate rescue and relief efforts.

Rain in Chennai Hashtags such as #ChennaiRainsHelp, #ChennaiRescue and #ChennaiMicro are being used by stranded people to ask for  help, as well as help the volunteers to offer food, shelter and transport. Twitter handles such as @ChennaiRains are also sending live updates. Google India also activated its Crisis Response page, which compiles resources for emergency helpline numbers, crowd sourced maps, flooded streets and relief centers. A crowd sourced Google spreadsheet started by Chennai residents  has become one of the most popular platforms for relief efforts. It has a list of shelters and other helping aid being offered by volunteers.

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Its overwhelming to watch youngsters utilize the Social Media in such a productive way. Social Media providing a great platform for uniting people from every corner of the world and allowing every single person to be a participant for varied causes. This reflects the utmost potential for our future generations, pushing it to a level were even the current political existence can be challenged and upturned.

Five Ways to Improve Interactions on Social Media

Every business will have various objectives, when they go for Social Media Marketing such as branding, awareness, community building, traffic, conversions, or even all. Ultimately, all these objectives are achieved only by interactions.

Do you know how many people are actually listening to you on Social Media (be it likes, re-shares, comments, replies, etc). In case, if you are talking and no one is listening, then spending your time on Social Media activities is waste. It doesn’t matters how many followers you managed to build over time. The more interactions you receive, the more your message spreads and the more results you see.

Here’s a simple tips to improve interactions on Social Media:

1. Complete Your Social Media Profiles

First, you need to complete your Social Media profiles perfectly, but you’d be surprised how many people miss it. Trying to build connections without making sure your Social Media profile looks real and authentic otherwise it’s a major fail and a waste of time.

Few things you need to keep in mind, while completing your Social Media profile.

1. Profile Picture
2. Full Name & Biography
3. Your Site
4. Cover Picture
5. Location

For best results, keep your profile picture same across all your major Social Media Networks. This will guarantee your cross-platform connections will remember you and feel more willing to connect back to you.

2. Social Media Cross-platform Promotion

There’s nothing bad in cross-posting to several Social Media networks, provided you need to know what works better on each Social Media networks. Re-arrange your message accordingly instead of posting the same thing in all Social Media Networks.

Post which works well in Social Media Networks?

1. Facebook: Contests, memes, images and status updates
2. Twitter: Hashtags, very short messages
3. Linkedin: Endorse people, group participation and updates
4. Pinterest: Images, re-pins, comments and group boards
5. Instagram: Hashtags

3. Participate in Active Groups and Communities

All Social Media groups’ helps you to connect with people who are discussing things actively. Joining the group discussions will boost your interactions and helps to expand your network.

4. Research Your Fans & Followers

Do more research about your fans & followers, their demographics, time when they are most active, and so forth using Social Media Analytics. Using this report you will come to know, when your fans & followers are more active on Social Media. It helps you in more ways to engage with them.

5. Promote Your Promoters

People who interact with your content are more likely to do that again if they feel acknowledged. Whenever they publish content online, make sure you are doing the best to comment, like, share & etc., on Social Media. This will encourage your fans & followers to share your content viral on Social Media.

Overall, start your interactions on Social Media with authentic profiles and provide valuable updates to your fans & followers.